In today's dynamic economy, the development of enterprises and organizations increasingly depends on creative ideas for encouraging more efficient use of resources, empowerment, creation of new and improvement of existing services and their effective promotion. Therefore, as sources of economic development currently gives priority to innovative activities.
In the changed conditions of life, the people who have to perform their duties, to change their attitude towards work in General and its individual components. This attitude is revealed in motivation, in self-assessment of level of job satisfaction and the corresponding behavior of employees.
the urgency of the problem stems from the nature of the socio-economic relations of production, necessary for the formation and development of democratic attitudes. Central here is the question whether the person is satisfied with their work, from which the satisfaction depends, what her background is inherent in the nature of man and the extent to which it depends on the innovation activities in General. However, researchers rarely turn to personality, prone to this kind of activity, i.e. the identity of the innovator.
Among the most important innovative abilities of staff allocate creativity or creativity. Creativity becomes more and more relevant not only for creative professionals, but also for managers. Issues of creativity devoted the works of such domestic psychologists as J. A. Ponomarev, D. B. Bogoyavlenskaya, R. M. Granovskaya, V. N. Druzhinin, L. B. Yermolayeva-Tomina, V. N. Kozlenko and others, as well as the following foreign authors: John. Guildford, E. TORRANCE, K. Taylor, M. Boden, E., Debono and others.
Study on the subject was conducted in several stages. In the first stage, we carried out a study of job satisfaction and creativity. As a result of the empirical study revealed that a high level of job satisfaction is characteristic for 17% of sales. With this level of satisfaction the person has interest in the work, supportive of the production, organizational conditions, team, style of leadership. He is satisfied with his life in General, yourself as a person, their health (physical and psychological). For such a person compatible the value of a particular work and needs. For 68% of managers characterized by the average level of job satisfaction. However, 15% of sales managers, characterized by a low level of job satisfaction, i.e. the tendency of negative attitude to work. At the heart of this dissatisfaction lies the idea of not compatibility the value of a particular work and needs. The Manager begins a work without interest, without enthusiasm. Just trying to do everything without maximum effort. Advance afraid of possible failure, therefore, manifests a lack of initiative in decision-making. Managers dissatisfied with their work tend to have low confidence in their abilities, try to avoid important tasks.
it was also established that a high level of creativity characteristic for 34% of sales managers. Creative Manager, in the first place, has no fear of stereotypes. He boldly destroys the established traditions and implementing innovative solutions. He has highly developed imagination, risk tolerance, i.e., setting very high goals and focus on the study of complex phenomena and problems. It was also revealed that the average level characteristic for 48 % of managers and a low level for 18% of sales.
In the second phase, with the aim of identifying differences in creativity among managers with different levels of job satisfaction, was conducted by descriptive statistics and the criterion H Kruskal Wallace found significant differences in the level of creativity of sales and degree of job satisfaction. Managers with a high level of job satisfaction creativity higher than that of managers with medium and low satisfaction. Also found significant differences in the level of job satisfaction and overall creative potential of managers on sales. This means that managers are satisfied with the work vysokostatusnye with great creative potential.
on the third and final stage with the aim of identifying the relationship of creativity and job satisfaction, we conducted a correlation analysis. According to the results of correlation analysis according to Pearson criterion was a correlation between job satisfaction and creativity – level of creativity (r=0,248; p = 0.05). Consequently, high job satisfaction, the Manager will be able to act quickly in difficult situations, can pose a problem and solve it mentally in different ways. There is also a relationship between the creative potential of personality and job satisfaction (r= 0,277 p=0.05). That is, the higher the level of job satisfaction, the more will manifest creativity, the tendency to encourage the creativity of others, the more likely managers will be to offer innovative ways to solve problems, set high goals, and to persevere, and to disclose the creative potential of their colleagues that will make a higher overall result. Thus, the conducted research allows to conclude that managers expressed a high level of satisfaction is dominated by the creative potential of the individual and common creativity.
in order to optimize the activities of sales managers, we have developed recommendations which are practically applicable for the development of creative abilities of sales managers for service selection and staff development.
the Practical significance of this study lies in the possibility of using the obtained results in the work of practical psychologists in the sphere of management and organization in personnel selection, placement, training and development of staff, work of HR managers and to responsivity existing knowledge to improve the organization of labor.
!
